Audiences: build reusable dynamic segments for email and automations

Audiences

How it works

1. 01

   Define segment naming

   Create clear segment titles such as Speakers, Pending Approvals, or VIPs.

2. 02

   Configure filter criteria

   Combine ticket tiers, form response values, or check-in statuses.

3. 03

   Target in communications

   Select the dynamic segment as the recipient target for broadcasts and automations.

Key capabilities

• Dynamic rule evaluation

  New qualifying registrations join matching audience segments automatically.

• Broadcast and workflow reuse

  Use audience segments in manual email broadcasts or as automation filters.

• Direct event data foundation

  Segments evaluate directly against active registration and onsite operational data.

A fit for these events

• Corporate event
• Conference
• Training
• Exhibition

Works well with

• Email sendsDeliver targeted announcements and updates to filtered attendee segments.
• AutomationsTrigger automated email delivery based on registration status and check-in events.
• Email templatesMaintain reusable multi-language email templates with dynamic merge variables.
• Event reportsReview consolidated analytics for ticket sales, revenue settlement, and attendance.

Questions organizers ask

How do audience segments differ from ticket types?

Ticket types define purchased passes, while segments combine tiers, form answers, and attendance data.

Do segments update when new attendees register?

Yes. Dynamic segments evaluate active registration records in real time.

How do segments relate to event reports?

Reports provide aggregate operational metrics, while segments define targeted communication groups.

See this feature in orriven

Submit event requirements to see how this capability operates within orriven.