orriven

Audiences: build reusable dynamic segments for email and automations

Build dynamic audience segments from ticket tiers, form responses, and check-in records for targeted messaging.

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申込グループ

orriven creates composite audience segments based on ticket tiers, custom form fields, check-in status, or exhibitor roles.

Segment definitions evaluate dynamically, adding qualifying attendees automatically without manual list rebuilding.

仕組み

  1. 01

    Define segment naming

    Create clear segment titles such as Speakers, Pending Approvals, or VIPs.

  2. 02

    Configure filter criteria

    Combine ticket tiers, form response values, or check-in statuses.

  3. 03

    Target in communications

    Select the dynamic segment as the recipient target for broadcasts and automations.

主な機能

  • Dynamic rule evaluation

    New qualifying registrations join matching audience segments automatically.

  • Broadcast and workflow reuse

    Use audience segments in manual email broadcasts or as automation filters.

  • Direct event data foundation

    Segments evaluate directly against active registration and onsite operational data.

合うイベント

組み合わせやすい機能

主催者がよく聞くこと

How do audience segments differ from ticket types?
Ticket types define purchased passes, while segments combine tiers, form answers, and attendance data.
Do segments update when new attendees register?
Yes. Dynamic segments evaluate active registration records in real time.
How do segments relate to event reports?
Reports provide aggregate operational metrics, while segments define targeted communication groups.

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