Ticket tiers that survive contact with attendees

Every pricing tier you add is a rule someone will need to explain at a desk, at eight in the morning, to a person who paid a different price than their colleague.

Early-bird needs an end that is not a surprise

A deadline that passes silently produces support mail. A visible countdown and a confirmation email that states the price paid removes almost all of it.

Group rates need an owner

Group registrations fail when the buyer is not the attendee. Whoever pays needs a way to hand out seats, change names, and see who has claimed one — without a support ticket for each change.

Comps need to look like tickets

Complimentary passes issued out-of-band are the most common cause of a name missing from the door list. Issuing them through the same flow, with a code rather than a price, keeps one list rather than two.

The test for any tier is simple: can a volunteer at the desk resolve a dispute about it without calling you?