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Promotion links: track the acquisition source behind every registration

Generate tracked referral links for marketing channels and partners to attribute registration conversions.

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プロモーションリンク

Promotion links provide tagged campaign URLs for individual events. All links direct to the canonical event page while recording acquisition sources on registrations.

Compare traffic, conversion volume, and settled revenue across marketing channels and promotional partners.

仕組み

  1. 01

    Create tracking links

    Generate unique referral parameters for partners, advertising, and marketing emails.

  2. 02

    Distribute campaign URLs

    Share links across promotional channels, directing attendees to the standard event page.

  3. 03

    Evaluate channel performance

    Analyze registration volume and revenue attribution per referral link in event reports.

主な機能

  • Event-scoped links

    Create dedicated tracking links for promotional partners while consolidating registrations.

  • Source stored on registration

    Acquisition channel tags persist directly on attendee records for precise attribution.

  • Integrated in reports

    Conversion counts and revenue settlement display by referral source in analytics dashboards.

合うイベント

組み合わせやすい機能

主催者がよく聞くこと

How do promotion links differ from general website UTMs?
Promotion links bind directly to event registration records, storing attribution natively.
Can promotion links be used in email campaigns?
Yes. Embed tagged links within email templates to track secondary campaign conversions.
Do different links create separate event instances?
No. All links resolve to the same event instance, tagging the referral source on registration.

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